DePuy – part of the Johnson & Johnson Family of Companies – DePuy today is the global leader in providing healthcare solutions in orthopaedics, spinal care, sports medicine and neurosciences. Previously, the franchise consisted of six disparate companies, not aligned or connected.
To better leverage these global businesses, we developed a global brand, advertising and employee engagement / internal communications program. Starting with a global internal and external brand audit, we worked to provide an integrated consumer and professional global franchise leading to today’s branding, supporting the company’s belief that movement is the very foundation of wellness and a fulfilling life.
As part of this year-long effort, we wrote management speeches / presentations, global employee news articles for intranet distribution, and produced town-hall presentations and meetings.
DePuy Orthopedic (Johnson & Johnson) – to better leverage disparate device businesses, management merged 6 companies to create one global franchise. Over 30 days, conducted internal brand assessment, developed internal comms program articulated as “Never Stop Moving.” Included global intranet DePuy Today, management speeches, town-hall meetings. Results:raised ranking from three to industry leader.