Why Engage Employees?

As employees are the heart and soul of an organization, it’s critical to pay attention to their needs. An engaged and committed employee work force increases drives business results. When you engage employees, you encourage higher employee performance, results in lower turnover and offers competitive advantage. Even in a difficult economy, companies need to inspire and retain high performers.

About Carla

Carla is the founder of Milwuakee-based CarlaAnne Communications, a consulting firm specializing in employee engagement and internal communications helping clients advance their business goals through internal branding and communications processes and providing business-building value. She’s experienced in helping organizations build a culture of commitment and translate business strategy into communications that employees can readily understand and use.

Employee Engagement / Internal Communications Program.

DePuy – part of the Johnson & Johnson Family of Companies – DePuy today is the global leader in providing healthcare solutions in orthopaedics, spinal care, sports medicine and neurosciences. Previously, the franchise consisted of six disparate companies, not aligned or connected.

To better leverage these global businesses, we developed a global brand, advertising and employee engagement / internal communications program. Starting with a global internal and external brand audit, we worked to provide an integrated consumer and professional global franchise leading to today’s branding, supporting the company’s belief that movement is the very foundation of wellness and a fulfilling life.

As part of this year-long effort, we wrote management speeches / presentations, global employee news articles for intranet distribution, and produced town-hall presentations and meetings.

Success Story



DePuy Orthopedic (Johnson & Johnson) – to better leverage disparate device businesses, management merged 6 companies to create one global franchise. Over 30 days, conducted internal brand assessment, developed internal comms program articulated as “Never Stop Moving.” Included global intranet DePuy Today, management speeches, town-hall meetings. Results:raised ranking from three to industry leader. 

Employee Engagement ~ “Co-creating” the Future Vision of the Company.

Kraft Foods – After launching the  Kraft Interactive Kitchen, Kraft’s initial Web offering and first initiative that helped to integrate the General Foods brands under one unified brand, the Company needed to renew its mission for the 21st century. It also needed a new identity that would engage and motivate all employees worldwide. We developed a sophisticated social media strategy, starting by inviting 7,000 of Kraft’s top management to the online community, with the task ofco-creating” the future vision of the company.

The community was a microcosm of the organization as a whole – reflecting gender, location and age. It resulted in a “co-created” mission, vision and values signed off in under four months, and insured buy-in across the organization, generating thousands of ambassadors with a vested interest in promoting and realizing the new Company vision. It de-risked change by providing a mission that emerged from within the organization.

The crowd-sourced social media community offered insight into how to achieve change at the grass roots, and informed Kraft’s implementation strategy. http://www.kraftrecipes.com/home.aspx



National Communications Initiative

Wal-Mart Canada – Commissioned by C-suite to attract / retain quality employees during shift to “supercenter” strategy (fresh food) with aggressive growth initiative, and at the same time, improve individual associates and store performance.

Over first 60 days conducted internal brand research, identified potential improvement areas, assembled implementation team, wrote strategic plan and led full-scale national communications initiative – Make the Difference recruitment ad / PR / digital media campaign (fact sheets, collateral, brand ambassadors, supervisor training, “Day One” launch event, town-hall meetings, onboarding materials, etc.).

Efforts enabled aggressive recruiting goals, improved retention rates by 23.4%, improved individual store profitability 18%, and solidified ranking as one of Canada’s Top 50 Employers

The program is now extended into most stores globally and into its CSR efforts, community programs and corporate reputation communications.

Success Story

Performance Solutions ~ GE Healthcare

GE Healthcare – After the business was reorganized into six global units,

1) developed, led and managed comprehensive Americas communications program including business assessment, program development, project scheduling, team and agency management, budget management;

2) launched corporate-wide Developing Health philanthropic visibility program led with full-scale media event;

3) led branding, advertising and PR for Performance Solutions unit, now a leading global business that helps top healthcare systems improve operational and clinical performance through a combination of consulting, technology and analytics. 

Success Story

Communications- Translating Business Goals into a Strategic Program

Harley-Davidson – When the company identified online customization as a key growth initiative, we developed and led dealer campaign Fueling the Passion for Freedom, an innovative way to customize motorcycles online, helping customers personalize their experience earlier in their motorcycle journey

Led internal brand assessment, translated business goals into a strategic communications program used by multiple disciplines (advertising, PR, training, direct marketing, POP, social media, print, video, trade shows and Web). Program resulted in today’s successful global customization process.

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