Communications- Translating Business Goals into a Strategic Program

Harley-Davidson – When the company identified online customization as a key growth initiative, we developed and led dealer campaign Fueling the Passion for Freedom, an innovative way to customize motorcycles online, helping customers personalize their experience earlier in their motorcycle journey

Led internal brand assessment, translated business goals into a strategic communications program used by multiple disciplines (advertising, PR, training, direct marketing, POP, social media, print, video, trade shows and Web). Program resulted in today’s successful global customization process.

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About Carla Anne Ernst

Carla Anne Ernst – Employee Engagement Advocate Strategic. Creative. Fresh thinking. Fun. Carla advances organizations to new levels.

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